Bronny James, son of NBA superstar LeBron James, is becoming known for his bold fashion sense barely into his high school career. The 17-year-old has been sporting head-turning outfits from luxury label Chrome Hearts.

During appearances at AAU tournaments and his father’s NBA games, Bronny has turned heads in Chrome Hearts hoodies, shirts, and leather pants. The edgy L.A. brand’s signature gothic font and fleur-de-lis logo fit Bronny’s daring style.

On his Instagram, Bronny has shown off Chrome Hearts flannels and an ornate leather jacket from the label. He embraces the rebellious attitude of the designer brand founded for bikers and rockers.

Having signed with Nike, Bronny already endorses his dad’s signature sneakers. His affinity for Chrome Hearts similarly reflects LeBron’s clout and mentorship.

With fame and prospects exceeding a typical high schooler’s, Bronny has used fashion to project confidence and establish his identity.

The younger James has quickly developed into a leading face of basketball’s next generation. His choice of Chrome Hearts clothing visually symbolizes his star potential and willingness to take risks as he forges his own path to the top.