The stunning and special 103EX concept from Rolls-Royce captured the attention of Canadian music phenomenon Justin Bieber, who knew he had to steal the idea and turn it into his own.
The drawback? There were no plans to sell it by Rolls-Royce. However, as they say, there is always a way if there is a will.
Equipped with boundless means, Bieber followed in the footsteps of those who can afford to dream large – he ordered his own copy of the futuristic masterpiece, taking inspiration from the eye-catching 103EX.
Bieber’s path brought him to West Coast Customs, a well-known brand in the auto customizing industry known for its part in the reality TV series Pimp My Ride, which aired in the early 2000s.
Ryan Friedlinghaus, the CEO and founder of West Coast Customs, acknowledged that Bieber’s concept really pushed “the boundaries of the possible” despite their wealth of experience creating automotive works of art.
In order to realize this concept, Friedlinghaus and his team started with a normal Rolls-Royce Wraith, which they cleverly modified by making it 304mm wider and 203mm shorter.
Using cutting-edge scanning equipment, the group painstakingly created a three-dimensional model of the donor car’s exterior and interior. The new body kit for the Wraith was sculpted using bespoke molds based on this elaborate computer model. The wheel covers are especially striking as they create the impression of the car floating smoothly on the road.
The exterior features an eye-catching two-tone finish that combines matte grey and glossy silver, while the interior has been lavishly transformed with two-tone leather upholstery and a plethora of customized stylistic details that all work together to create a feeling of pure wealth.
Bieber’s inner musical master was also taken into account. Even while he was in charge of the road, a state-of-the-art audio system was carefully included to provide him with the immersive feeling of being in a recording studio.
This incredible endeavor took an amazing three years to complete. Words failed Bieber as he saw the completed creation, appropriately named “Uriel.” He was genuinely stunned by the creation’s majesty and accuracy.
The team’s attitude was echoed by West Coast Customs’ operations manager, Chad Utt, who exclaimed, “This creation is mind-boggling, perhaps the most monumental project we’ve ever embarked upon in the automotive realm.”
Although the precise price of this custom masterpiece is yet unknown, it’s important to remember that the Rolls-Royce Wraith, the base model, starts at A$645,000.
Seven figures would not be shocking for the finished product, considering the extent of personalization and Bieber’s love of luxury. However, affordability is not going to be a problem for “The Bieb.”
Ultimately, Justin Bieber’s personalized Rolls-Royce is proof of the domain in where creative vision and automobile engineering meet. It’s a declaration that even the most extraordinary dreams—in this case, a dream that appears to be truly extraordinary—can come true with the correct combination of creativity and resources.